It started in a bathroom
I was trying to use less plastic. I found decent shampoo bars but no good conditioner bar, so I made my own and fell down the ingredients rabbit hole, and here we are.
Claire's
Story
I make the bars, build the molds, and run the lab. It's a one-woman show.
Then motherhood happened
It did what motherhood does: opened my eyes.
Looking at the world my two are growing up in, made me look at my own past the beauty-industry narrative, the internalised misogyny, the years it cost me.
Don't be mean
is about breaking that cycle and creating a place to stop being mean to yourself, and to each other, and to raise each other up for a change.
Made by one person
and a lot of help from my family
I make it all. I formulate the bars, test them, tweak them, pour them, and pack them myself. I built the lab and made the moulds from scratch, and I couldn't have done any of it without my family, who've pitched in on everything from the build to the late-night problem-solving to putting up with a kitchen that smells permanently of shampoo.
Being a one-woman show (with my personal support crew) means it's hands-on, small-batch, and occasionally a bit wonky round the edges. No polished production line, no team of hundreds, just me, my family, and a genuine amount of care in every bar. That's rather the point.
Why we skip most certificates
Not because I don't care, but because I care more about your skin than a logo. "Certified natural," for instance, would mean swapping my mild formula for a harsher approved one. I won't do that.
When it's your skin versus a certificate:
your skin wins every time.
And that's the whole thing
Neither am I, neither is this and that's exactly the point.